Austin Butler Is YSL Beauty's Newest Face

Photo: Gray Sorrenti/Courtesy of YSL Beauty

The actor fronts his first fragrance campaign for the brand's new scent, Myslf.

Fashionista: On Tuesday, YSL Beauty announced that it has tapped Austin Butler as its newest face, appearing in the campaign for the brand's latest men's scent, Myslf.

"In seeking out a figure to embody YSL Beauty's vision of the new masculinity, there could have been no better choice for us than Austin Butler," said Stephan Bezy, International General Manager of YSL Beauty. "Both as an artist and as a human being, he embodies the values expressed by our brand through Myslf, a modern representation of what it means to be a man. Embracing his many facets. Owning up to his individuality, generously, unapologetically."

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