Call it the Hailey Bieber effect—brown lip gloss is in, and we’re here for it!

 @rhode 

I’m not exaggerating, brown lip gloss is everywhere right now—these are the 9 I'm adding straight to basket

Marie Claire UK: Call it the Hailey Bieber effect—brown lip gloss is in, and we’re here for it. This 90s-inspired shade is making a serious comeback, but with a glossy, modern twist that feels effortlessly chic.

It may be a beauty trend that’s intrinsically linked to the 90s, but a quick scroll through my Instagram feed this past few weeks has revealed that brown lip gloss is officially back. Proving you can’t keep a good trend down for long, the rich chocolate tone is fast becoming the only lip gloss shade (whether shimmery or plumping) to wear once again, staking its claim as one of autumn's biggest trends. And who do we owe it to? Of course, the ultimate beauty trendfluencer, Hailey Bieber.

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