MCM taps Cara Delevingne for Spring Summer 2024 campaign

Cara Delevingne for MCM (Courtesy)

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The Daily: She’s back! Cara Delevingne returns to the spotlight as the new face of German luxury fashion house MCM. The English supermodel and actress is joined in the imagery by South Korean model Xu Meen, both lensed by the legendary Craig McDean. The photographer isn’t the only fashion industry stalwart involved in the campaign’s creative either, with Karl Templer enlisted as stylist, Fabien Baron as creative director, Pat McGrath on glam duty, and Guido Palau in charge of hair. The theme focuses on mavericks who march to the beat of their own drum, and there could be no better poster child than the fiercely individual Delevingne. “I was honored when MCM asked me to star as their first ‘Maverick,’” she said. “I’ve long admired MCM for their bold and rebellious spirit, and it’s exciting to be included in their next chapter.”

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