Post-Retirement, Dries Van Noten Is Still Working on Fragrance & Beauty (EXCLUSIVE)

Dries Van Noten

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HIGHSNOBIETY: When Dries Van Noten retired from his eponymous brand in March, the fashion world collectively mourned — who could possibly succeed the legendary Belgian designer, known for his inventive use of color and pattern?

While a successor has yet to be announced, a margin of comfort is felt in the fact that Van Noten will maintain oversight on his brand's overall direction. Now, Van Noten confirms in an exclusive interview with Highsnobiety that he will also continue advising on Dries Van Noten's beauty collection, which launched in 2022.

"I like it a lot," Van Noten says of his work on the label's fragrance line, which, on Wednesday, introduced four new eaux de parfums. "For me, this is the essence of what a fashion company is. You create a smell, you create a dream."

The new fragrances, available online, continue Van Noten's interrogation of "impossible combinations," notes and ingredients that, at first glance, you'd think would clash.

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